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The Broadcasting Time for Children in Thailand: Translation of the NBTC Policy into the Practice By Munyat Akarachantachote, 2015
February 1, 2015

This research aims to examine the radio and television programs that aired between 16.00 – 18.00 every day and 7.00-9.00 on the weekend, broadcasting time for children according to the National Broadcasting and Telecommunication Commission (NBTC) announcement. During these hours, each station has to air the children programs at least 60 minutes per day. The sample group consisted of radio and television 1) 40 FM main radio stations in Bangkok 2) 27 free-digital television stations.

The findings revealed that the NBTC policy implementation in broadcasting time for children is not effective. On average, each radio station airs only 5 minutes per day of the children programs, and 37.5 minutes per day in television. Moreover, there are unsuitable contents for children and PG18+ program that aired during these hours.

The policy recommendations from this research include 1) effective NBTC policy enforcement in broadcasting time for children and television content rating system 2) law protecting minors from harmful media content 3) children program regulatory commission 4) workshop for children program producers 5) media literacy curriculum for children, parents and teachers.

Abstract of this ResearchDownload