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The Assessment of the Percentage of Radio Programs for Children, Youth and Family of National Broadcasting Services of Thailand (NBT) By Ajarn KannikaTohmeena
February 1, 2015

‘The Assessment of the Percentage of Radio Programs for Children, Youth and Family’, a project of  National Broadcasting Services of Thailand (NBT), aimed at checking the number of radio programs for children, youth and family in the NBT’s broadcast schedule and comparing the percentages of NBT’s radio programs before and after training provided by the association. The project was expected to go in accordance with the purpose of Kids Radio and Media Association – to increase the number of quality radio programs for children, youth and family. The approach was to contact NBT’s programming officers in all regions, or 71 stations in total, to ask for data and number of the radio programs for children, youth and family appearing in the broadcast schedule in 2012 and to observe NBT’s programs which had undergone the training from the association to compare the percentages of such programs before (earlier than 2011) and after the training (in 2013). The conclusion of the assessment was as follows:

after the survey on the number of radio programsfor children, youth and family in the NBT’s broadcast schedule in 2012, at the regional level the producers were categorized into 3 groups;

1) NBT’s programming staffs such as Ban Nee Mee Rak, Ban Nee Mee Suk, etc.

2) Other sectors such as ‘Friend to Friend’ produced by Office of the Narcotics Control Board (ONCB)

3) Collaboration between organizations such as ‘Our Parliament’ which was produced by The Government Public Relations Department and The Secretariat of the House of Parliament.

Considering presentation styles of the programs, most of them were presented similarly, that is, in the form of ‘Magazine Program’ which provides news, stories, knowledge and interviews or talks regarding hot issues and the host might put some music on and tell stories or read a book. Furthermore, this type of program also lets its target audience to participate in live broadcast such as playing games and quizzes, sending comments or joining the production as a producer or a host.

However, after the training (2012) NBT’s number of children’s programs and broadcast time per week increased, compared to those numbers before the training (before 2011). The added programs were ‘Ban Nee Mee Rak’ and ‘Ban Nee Mee Suk’, which were aired 2 hours a week. In conclusion, the percentage of NBT’s radio programs for children, youth and family before the training was 3.79% per week and 6.00% after the training.

Abstract of this ResearchDownload